Keys Terms of...

Consumerism
Consumerism is the equating of personal happiness with the purchasing of material possessions and consumption.

Aspiration
Something to aim for
A will to succeed

Advertising For men's health and Cosmo..

COSMOPOLITAN

Reaches 1 in 3 ABC1 women aged 18-30 every year


Total Circulation = 460,276
Adult Readership = 1,839,000
Female 87%
Male 13%
ABC1 Profi le 69%
Median Age 27

ADVERTISING RATES
Positions Pages Spreads (double page)
A £27,444 £53,790
B £25,612 £51,224
C £21,945 £43,890
D £20,127 £40,254
E £18,296 £36,592
Promotions £15,490 £27,882



Men's health

Reaches over a million ABC1 adults aged 25-44 every year

Total Circulation * 240,315
Adult Readership ‡ 1,081,000
Female 14%
Male 86%
ABC1 Profi le 68%
Median Age 32


ADVERTISING RATES
Positions Pages Spreads
A £13,298 £26,596
B £12,414 £24,828
C £10,640 £21,280
D £9,755 £19,510
E £8,865 £17,730
Promotions £9,650 £19,300 l




Magazines rely upon this revenue from adverts becasue it helps fund the making of the magazine. Without this revenue the magazine would have to wait to make a profit as they would have to send the weekly/monthly profits on making the new edition.

page- 35 x 10, 640 = 37,2400
double pages- 19 x 21,280 = 40,4320

Big screen technology... =]

Big screen technologies including iMAX

iMAX

• short for Image Maximum
• A standard IMAX screen is 22 m wide and 16.1 m high (72.6 ft x 52.8 ft)
• Films can also be projected in 3D with IMAX 3D.
• The intent of IMAX is to increase the resolution of the image by using much larger film stock at a resolution comparable to about 10000 x 7000 pixels
• IMAX Dome (originally called OMNIMAX), is designed for projection on tilted dome screens.

History

• The IMAX system was developed by four Canadians: Graeme Ferguson, Roman Kroitor, Robert Kerr and William C. Shaw
• During Expo 67 in Montreal, Canada, In the Labyrinth, their multi-projector giant-screen system had a number of technical difficulties that led them to design a single-projector/single-camera system. Tiger Child, the first IMAX film, was demonstrated at Expo '70 in Osaka, Japan. The first permanent IMAX system was set up in Toronto at Ontario Place in 1971, and is still in operation
• Several years later, a standard size IMAX screen was installed, and is still in operation at the renamed "Riverfront Park IMAX Theatre.
• The first permanent IMAX Dome installation, the Reuben H. Fleet Space Theater and Science Center, opened in San Diego's Balboa Park in 1973. The first permanent IMAX 3D theatre was built in Vancouver, British Columbia for Transitions at Expo '86, and is still very much in use, as it is situated at the tip of Canada Place, a Vancouver landmark.
  Over the summer of 2006, IMAX's stock fell markedly (by as much as 60%) with the announcement of an SEC investigation, falling again when the announced third quarter earnings were behind the previous year's.

Technical aspects

• The intent of IMAX is to dramatically increase the resolution of the image by using much larger film stock at a resolution comparable to about 10000 x 7000 pixels. To do this, 70 mm film stock is run "sideways" through the cameras. While traditional 70 mm film has an image area that is 48.5 mm wide and 22.1 mm tall (for Todd-AO), in IMAX the image is 69.6 mm wide and 48.5 mm tall. In order to expose at standard film speed of 24 frames per second, three times as much film needs to move through the camera each second.

Task 2 =]

..compatibilty..

The ability of a Web browser to effectively display the HTML code and execute the scripts on Web pages. The changes in HTML features since the mid-1990s, along with the versions of JavaScript and Java languages, combined with the differences between Netscape Navigator, Internet Explorer and other browsers have created an inordinately large number of versions that Web site developers have to deal with.

..storage..

Optical media - such as the compact disk (CD) - are storage media that hold content in digital form and that are written and read by a laser; these media include all the various CD and DVD variations, as well as optical jukeboxes and autochangers. Optical media have a number of advantages over magnetic media such as the floppy …

..miniaturisation..

technology is getting smaller in many cases, enabling portability and also giving the potential for more to fit in a smaller space.

..digital..

the way in which data of all types (images, sounds, text) can be transmitted in the smallest possible form via 0 and 1s.

..connectivity..

ability for technology to connect to the internet

..synergy..

how a media institution tries to use its various products to sell one another (e.g. film and soundtrack and video game).

Task One =] Key Terms...x

*..pOrtability..*
That new media technology can be moved around...
Software can be moved easiely from one media technology to another...
The idea that technology can be move around...

*..cOnvergence..*
the coming together of two or more technologies in the same device...


*..Interactivity..*
the ability of the consumer to participate in new ways with media...
(e.g. use the red button on Sky, play games on consoles).